The foundation of almost every website in today’s world is made up of similar building blocks: cards, accordions, heroes, WYSIWYG text blocks, buttons…you know, the reasons why people complain that every website looks the same. We found ourselves looking for ways to shortcut the time we spent designing and building…

I came up with the title “Death to Personas” as kind of a joke. Come up with a hot take first, figure out the substance later. But the more I thought about the idea, the more I realized that it wasn’t just a funny line. I had a real opportunity…

Across the internet, designers and developers have taken to their keyboards to discuss (and often complain about) the design to development handoff — the point at which design work transitions over to developers to translate into code. There are articles about everything from streamlining the process to bringing A.I. into…

Websites have changed the way we live and work. They’ve changed the way we shop for clothing, watch movies and plan vacations. When we interact with the internet, a lot of the things we do are commercial — we buy things and we’re advertised to. But the internet has also…

Imagine that you’ve just moved to a new state and you need to get a new driver’s license. You go online to find your new state’s requirements and make it to the Department of Motor Vehicles website. You discover that the DMV doesn’t actually oversee driver’s licenses like your previous…

We’ve all stared at a Google Analytics dashboard and had no idea what was even remotely interesting about it. Okay, we know our bounce rate and how many people visited our site compared to last month — so what? It’s also pretty likely that you’ve been in a meeting where…

To start, I need to say that this article was written with the assistance of AI. It was not completely written by an AI (I’ll go into the details a little later on), but in creating this article, I wanted to illustrate both the promise of new AI-based tools and…

The primary aim of website accessibility is to make the internet usable by everyone. While that often includes considering the experience of people browsing the web with assistive technologies like screen readers or alternative input devices, website accessibility also applies to people accessing the internet with a slower connection or…

Over the years and across our range of experiences working with websites, we have heard a lot of horror stories about site management and editing — we’ve even personally lived through our fair share of them. Some of our past encounters with bad authoring experiences include hits like: “I am…