Four Weeks to Unlock Your Creativity

Where Does Creativity Come From?

The first thing that I understood is that good ideas are born inside our brains and the beginning of everything comes from our life experiences. You can use creativity to solve all your problems, no matter how big they are.

The Creativity Circles

In my creative studies and life, I realized that the more stimuli you receive, the more creative you will become. With this in mind, I have divided stimuli into three groups: your repertory, your emotions and your experiences. I placed these groups into circles, the creativity circles, to make the concept more visual and easier to understand.

A Venn Diagram: Repertory, emotions and experiences in each large circle. Overlap of repertory and emotions is consciousness. Overlap of emotions and experiences is memories. Overlap of experiences and repertory is perceptions. Shared overlap of repertory, emotions and experiences is creativity.

The Creativity Calendar

After years studying, developing the circles and thinking of helping as many people as possible, I designed the creativity calendar: a tool that walks the path of the creative circles and helps you through small behavioral challenges. It is a hands-on tool, made so you can print and act.

Mockup of Creativity Calendar cover and week one page.

How to Use the Calendar

Download the Creativity Calendar (PDF).

Creative Bonus: The SCAMPER Tool

SCAMPER is a quick, easy and direct form of creative brainstorming. The letters in the SCAMPER mnemonic stand for substitute, combine, adapt, modify, put to another use, eliminate and reverse.

Mockup of SCAMPER page of the Creativity Calendar.


Daniel Macedo is a senior product designer at Mediacurrent.



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