Product Vision MadLibs

What is Product Vision?

If you’re new to the idea of product vision, don’t worry. Simply put, a product vision is a product’s long-term goal. The general idea when creating one is to look into the future and imagine where the product you’re developing (or re-developing) hopes to be or achieve in 2 to 5 years.

Product Vision MadLibs

To help our clients define their product vision and get everyone on the same page, one of our favorite workshops to run is something called “Product Vision MadLibs”.

  1. Give participants 7–10 minutes to complete their template individually or in their small groups (ideally using breakout rooms for groups if this is a remote workshop).
  2. At the end of the 7–10 minutes, reconvene to have each participant or group share their product vision statement.
  3. Once everyone has shared, discuss the similarities and differences between each statement.
  4. Give each person or team 4 stickers or dots for voting. From all of the product vision statements presented, they must vote (individually or as a group) on the unique selling points and main differentiators that most successfully articulate what makes the product necessary or significant to its target users.
  • Encourage healthy disagreements and discussion. If one person or group has a completely different take on unique selling points from another person or group, talk about it.
  • Keep an eye on the clock. As with any workshop, time can get away from you quickly and easily. This workshop generally takes an hour but it can feel action-packed and leave little time for discussion. Try to book 90 minutes if schedules will allow.

Author

Elliott Mower is Mediacurrent’s Creative Strategy Director. He currently has an 846-day streak of completing the New York Times Crossword Puzzle and his favorite puzzle day is Sunday.

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